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Which wine to give for Christmas?
Finding the Perfect Wine: Infographic Guide for Parents, Friends, Loved Ones, and Colleagues
An Infographic to Simplify Your Choice
The idea seems appealing but not so easy to execute. There are so many options. So here’s an infographic to help you find the wine that will perfectly match your parents, friends, loved ones, or colleagues!

Which wine should you give for Christmas, depending on who receives it?
Which wine to give for Christmas depends first on who opens the parcel. Here is the infographic's tree in plain words, recipient by recipient: why each wine gift works, and an alternative if you prefer another road.
For the one you love
It all depends on how long the story has run. If it has barely begun, keep the bottle for later and suggest a drink out: too pointed a gift weighs on a beginning.
For a settled couple, a Burgundy is a wine for two. Chassagne-Montrachet, a Côte de Beaune village made in white and red alike, is a fine example: a wine for the table, from starter to cheese.
If Christmas frames a proposal, champagne is the answer. Its bubbles are born in the bottle, in a second fermentation called the prise de mousse, and nobody uncorks one without seeing a celebration. Quieter option: crémant, made the same way.
For your parents
One question: do they know their wine? If so, play the originality card with Alsace. Its wines carry the grape's name on the label, rare among appellations: a dry riesling, straight and racy, shows them a side of wine they seldom visit.
If wine is a simple pleasure for them, give a Côtes de Gascogne white. This IGP from the Gers makes mostly lively, fragrant whites, naturally light in alcohol, made for opening without ceremony. Or a dry Vouvray, chenin from Touraine: the same freshness with more depth.
For your in-laws, your brother or your sister
For a brother or sister, no detour: Burgundy, where the label names the village or plot rather than the grape, and where pinot noir and chardonnay both have something for everyone.
For your in-laws, one question: do you want to surprise them? If so, the Alsace riesling suggested for wine-savvy parents steps out of the frame; otherwise, Burgundy wins them over.
For the meal itself, consider Monbazillac, a sweet wine from near Bergerac made from grapes concentrated by noble rot, the fungus that shrivels the bunch: it suits foie gras and the Yule log alike.
For a friend
For your best friend, think big: a magnum from Provence, opened together, says the evening will run late. For a less close friend, a Côtes-du-Rhône is a safe bet: a red usually led by grenache, warm, at home on any winter table.
Fancy a change? A Languedoc red, often generous for a measured budget, gets the table talking.
For a colleague
Keep it simple: a Côtes de Gascogne white makes a light, fresh present with no hidden message, at home at the office party or Sunday lunch. The gesture counts more than the label. Or a crémant: bubbles bring an office together.
For your boss
Two cases. To impress, Provence in a magnum: Côtes de Provence has had crus classés since 1955, and eighteen estates still carry the title. A large format from one of them speaks for you.
Otherwise, back to the Côtes de Gascogne, sober and never in poor taste. Or a red Bordeaux, a name that reassures and needs no explaining.
Our Christmas Selection : Our Christmas wines picked straight from independent growers, at estate prices. See the selection →
How should you give a bottle of wine at Christmas?
Four details count once the wine is chosen: a budget matched to the circle, the right format, a word about the winemaker, and an order placed in time.
The budget. Under €20, you cover courtesy gifts, colleague, neighbour or evening host, with a Côtes de Gascogne or a Côtes-du-Rhône. Between €20 and €40, family and close friends: a riesling, a regional Burgundy, a crémant.
Above €40, save the spend for someone who can read it: a Côte de Beaune village, a cru classé, a grower champagne.
The format. A magnum holds two bottles' worth: for a full table, one gesture instead of two, and a wine that evolves more slowly. For someone whose tastes you don't know, a gift box of several cuvées from one estate lets them choose, and compare.
A word about the winemaker. Add three lines on whoever made the wine: first name, village, what sets their work apart, all on their page. A bottle with a person behind it never ends up at the back of a cupboard.
The order. On Avenue des Vins, the bottle ships straight from the estate, not a warehouse: each winemaker sends their own parcels, and lead times vary. The terms shown at checkout apply. So order early, ahead of the December rush.
Our Christmas Selection : Our Christmas wines picked straight from independent growers, at estate prices. See the selection →
FAQ - Which wine to give for Christmas?
Which wine suits a wine lover as a Christmas present?
Avoid what they already buy: a wine lover has favourite appellations and a cellar. Give them a neighbouring appellation they haven't explored, a Chassagne-Montrachet to someone who swears by Meursault, a Cairanne to a Châteauneuf-du-Pape devotee. The pleasure lies in trying something new.
How much should you spend on a Christmas wine gift?
Set it by what the bottle has to do. Under €20, an independent winemaker offers a ready-to-drink cuvée, signed and honest, that holds its own on a festive table. Spend more only if the person has a cellar: a wine built for ageing makes sense only when they can wait for it.
Red, white or champagne: which makes the better Christmas gift?
Ask yourself when the bottle will be opened. Champagne covers every case: a non-vintage brut is ready on purchase yet keeps for several years, and a vintage cuvée happily waits longer. White belongs at the festive meal, with fish or foie gras. Red keeps: give it as a promise for a winter evening to come.
Should you give a gift box rather than a single bottle?
A gift box makes sense when the present is for several people, a couple, a family or a team: everyone finds their bottle in it. It also travels better, wedged in its packaging, and goes under the tree without wrapping. For one person whose tastes you know, a well-chosen single bottle stays more personal.
How far in advance should you order wine for Christmas?
Think in weeks rather than days. Once delivered, the bottle needs a few days lying down, away from the light, to recover from transport before it is opened. That margin also leaves you time to check the bottle on arrival and keep it somewhere cool until Christmas Eve.