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Privacy Policy

Welcome to Avenue des Vins. Protecting your personal data is at the heart of our commitments. This privacy policy informs you clearly and transparently about how we collect, use, store, and protect your information when you use our website www.avenuedesvins.fr.

1. Who are we?

Avenue des Vins is an online marketplace dedicated to the direct sale of wines from independent winemakers. We connect passionate wine estates with discerning wine lovers, in compliance with applicable laws and everyone’s privacy.

2. What data do we collect?

When you browse our site, create an account, or place an order, we may collect the following information:

  • Identification data: name, surname, date of birth
  • Contact details: postal address, email, phone number
  • Order information: purchase history, preferences
  • Payment data (processed through secure providers)
  • Browsing data: IP address, pages viewed, cookies

3. Why do we collect your data?

Your data is used in the following contexts:

  • Processing and delivering your orders
  • Creating and managing your customer account
  • Sending personalized information (newsletters, special offers)
  • Continuously improving your user experience
  • Complying with legal and tax obligations

We are committed to never selling or renting your personal data.

4. Legal basis for processing

The processing of your data is based on several legal grounds:

  • Your consent, for marketing communications
  • Contractual necessity, to process your orders
  • Legal obligations, including accounting and taxation
  • Our legitimate interest, to improve our services and prevent fraud

5. How long do we keep your data?

Your data is only kept for as long as necessary for the purposes for which it was collected:

  • Customer data: 3 years after your last activity
  • Billing data: 10 years (legal requirement)
  • Browsing data: up to 13 months for cookies

You may request the deletion of your data at any time, within the limits provided by law.

6. Your rights

In accordance with the General Data Protection Regulation (GDPR), you have the following rights:

  • Right to access and rectify
  • Right to erasure (“right to be forgotten”)
  • Right to object or restrict processing
  • Right to data portability
  • Right to withdraw consent at any time

To exercise your rights, please contact us by email at contact@avenuedesvins.fr or by mail at the address listed in our legal notice.

7. Data security

We implement strict technical and organizational measures to ensure the security and confidentiality of your data: SSL encryption, secure hosting in France or Europe, and strict internal access management.

8. Cookies and trackers

Our site uses cookies to improve your browsing experience, measure audience engagement, and provide personalized content. You can accept or refuse cookies at any time via our cookie banner or your browser settings.

For more information, see our cookie management policy.

9. Data sharing

Some data may be shared with trusted service providers (delivery, payment, hosting, marketing) to provide our services. These partners are required to maintain the confidentiality of your information.

We do not transfer your personal data outside the European Union without appropriate safeguards.

10. Updates

This privacy policy may be updated to remain in line with legal and technological changes. Any changes will be displayed on this page with a date of update.

Last updated: January 1, 2025