Laëtitia Allemand, Domaine Allemand: journalist, winemaker and “vinodiversity” activist

Although a career change might seem surprising, Laëtitia's passion for wine is deeply rooted.

Available directly from the estate on Avenue des Vins.

Where does your connection to wine come from?

A passion for wine from birth

My parents are winemakers, and my grandparents were too. I was born on the estate and grew up there. My room was next to the cellars, and I often heard the sound of the press. The fermentation tanks were my playground when friends came over,

Laëtitia reminisces.

How did you go from journalism back to the estate?

From TV sets to vineyards

Driven by a desire to meet new people and "discover the world," Laëtitia left her home region at 18 to pursue a career in journalism. However, destiny brought her back to the family estate 20 years later.

My parents informed me that they planned to sell the estate. Since I am an only child, I was the only one who could take it over. I had never really considered it before, but then I had a kind of epiphany. I couldn't imagine not returning. It also coincided with the end of the show I was working on at the time. It was the perfect opportunity for a change. I asked my parents to let me work alongside them while I trained for the profession,

Laëtitia explains.

True to her word, in 2014, Laëtitia enrolled in a specialized Master's program in International Wine and Spirits Commerce at ESC Dijon. The part-time nature of the program allowed her to regularly visit the estate and apply her new knowledge. Despite this shift, she did not abandon her journalism career.

These are two professions with very different rhythms, so they are compatible. Moreover, they both embody two values I consider fundamental: meeting people and sharing experiences.

What defines the estate today?

A family estate producing local wines

Founded in 1954 by Laëtitia's grandfather, Domaine Allemand now spans 11 hectares of vineyards in the commune of Théüs.

I am the third generation of winemakers in the Allemand family,

Laëtitia notes. Each year, Domaine Allemand produces about 50,000 bottles of wine, associated with the Protected Geographical Indication of Hautes-Alpes.

My father insists that the estate remains a family-run operation, with a human-scale production and elegant, precise, and structured local wines.

Domaine Allemand offers wines made from a mix of international and local grape varieties, 100% local single-varietal wines, sweet and dessert wines, and sparkling wines.

This variety allows us to reach a broad customer base and not put all our eggs in one basket,

Laëtitia emphasizes.

Discover the wines of Domaine Allemand directly from the estate, at the estate price, in a short supply chain on Avenue des Vins.

Frequently asked questions about Domaine Allemand

Where is Domaine Allemand located?

The estate sits in the village of Théüs, in the Hautes-Alpes. Its 11 hectares of vines belong to a high-altitude Alpine vineyard still overlooked by many wine lovers. The bottles carry the Protected Geographical Indication Hautes-Alpes.

Who is Laëtitia Allemand?

A former journalist seen on Paris Première and France 5, she took over the family holding after roughly two decades in television. She stands as the third generation of the family at the helm, while keeping a foot in her first career.

How old is the estate?

The property was started in 1954 by Laëtitia's grandfather. Three generations have followed since, always keeping the operation at a human scale. That family thread remains central to its character.

What style of wines does the estate make?

You will find blends of local and international grapes, single-varietal cuvées drawn entirely from the Alpine terroir, sweet and dessert whites, and sparkling wines. The house aims for a clean, well-built profile rather than heaviness.

How many bottles does Domaine Allemand produce each year?

Yearly output sits at around 50,000 bottles. That measured volume reflects a deliberate choice to stay a family operation rather than scale up. The range of cuvées lets the estate reach a broad audience of wine lovers.