Domaine Le Loup Bleu, Sainte-Victoire: Croix du Sud, the organic rosé of Provence's first Cru

A few months after taking over Domaine Le Loup Bleu, Sylvie and Marc Dubois watched their 10 hectares disappear under snow, a rare event in Provence that showed them their new estate in a completely unexpected light. Set at the foot of the Sainte-Victoire mountain, on clay-limestone soils at 400 metres of altitude, the estate makes organic wines within the Côtes de Provence Cru Sainte-Victoire appellation, the very first Côtes de Provence appellation to be granted Cru status. Available direct from the producer on Avenue des Vins.

Available directly from the estate on Avenue des Vins.

How would you describe your estate?

10 hectares of clay-limestone at 400 metres, at the foot of Sainte-Victoire

Domaine Le Loup Bleu covers 10 hectares in a deeply preserved setting, at the foot of the Sainte-Victoire mountain, the limestone massif that dominates the landscape between Aix-en-Provence and the Var. The vineyard sits on clay-limestone soils at 400 metres of altitude, a detail that changes everything: this elevation gives the estate's wines a freshness and minerality that are directly characteristic of the appellation.

This setting allows us to produce wines with a great deal of freshness and minerality, characteristic of the Côtes de Provence Cru Sainte-Victoire appellation.

The estate takes its name from the mountain's old Latin name, Podium Luperium, "the hill of wolves", and from Marc Dubois's passion for aviation, which still inspires the names of several of the estate's wines today.

When did wine get into your blood?

A family story, taken up at retirement age

Wine first got into the family's blood through Sylvie Dubois's grandmother, who owned vines in the Vaucluse. When she passed away, the question of taking over her estate came up, but the timing did not fit with Sylvie and Marc's careers, then in medicine and aeronautics respectively. It was only as retirement approached that the desire for a new adventure resurfaced, and wine emerged as the obvious answer.

Reaching retirement age, we wanted to set off on a new adventure, and wine then appeared as the obvious choice.

The estate was taken over at the end of 2011, after careers built around entirely different fields. A joint career change that turned a family memory from the Vaucluse into a concrete project at the foot of Sainte-Victoire.

What philosophy guides your work in the vineyard and the cellar?

Organic since day one, with some biodynamic influences

For Sylvie and Marc Dubois, respecting nature and biodiversity was never up for debate, it was a given from the moment they took over the estate. Organic farming was the obvious choice from the very start of the project, with some influences drawn from biodynamics. The estate has been certified organic since 2015.

When we set up the estate, it was obvious to us that we would farm organically, with some influences from biodynamics.

Which wine best represents your estate?

Croix du Sud, the rosé that carries Provence's first Cru

The wine that best represents the estate is a rosé, and the Croix du Sud cuvée in particular, made under the Côtes de Provence Cru Sainte-Victoire appellation. In 2025, this appellation reached an unprecedented status in Provence: it became the first Côtes de Provence denomination to be officially granted Cru status by France's INAO, the national appellation authority, after decades of collective effort by local winemakers. A classification that recognises a terroir already singled out for its distinctiveness back in 2005.

The rosé, and especially our Croix du Sud cuvée, under the Côtes de Provence Cru Sainte-Victoire appellation, the first Côtes de Provence denomination to be granted Cru status.

Sylvie and Marc happily enjoy it in summer, as an aperitif, or alongside grilled fish, a simple pairing that mirrors the freshness and minerality of this mountain rosé.

Why follow Domaine Le Loup Bleu?

A preserved, one-of-a-kind setting at the foot of Sainte-Victoire

What gets Sylvie and Marc up every morning is as simple as it is rare: waking up to the beauty of the landscape surrounding the estate, the very same landscape that once inspired Cézanne, and that still leaves its mark in every glass of Syrah, Marc's favourite grape variety.

Asked for one phrase to describe their estate, Sylvie and Marc answer: a preserved, one-of-a-kind setting at the foot of Sainte-Victoire. Looking ahead, their ambition stays simple and steady: to keep building a lasting future for the estate they chose at the moment many others choose to slow down.

Discover the wines of Domaine Le Loup Bleu directly from the estate, at the estate price, in a short supply chain on Avenue des Vins.

Frequently asked questions about Domaine Le Loup Bleu

Where is Domaine Le Loup Bleu located ?

The estate is located at the foot of the Sainte-Victoire mountain, on clay-limestone soils at 400 metres of altitude, within the Côtes de Provence Cru Sainte-Victoire appellation.

What is Cru Sainte-Victoire ?

Since 2025, Cru Sainte-Victoire has been the first Côtes de Provence denomination officially granted Cru status by the INAO, a first for the entire Provence wine region. This terroir, identified as early as 2005, is known for producing wines of remarkable freshness and pronounced minerality.

Why is the estate called "Le Loup Bleu" ("The Blue Wolf")?

The estate's name refers to the old Latin name of the Sainte-Victoire mountain, Podium Luperium, meaning "the hill of wolves." It also nods to Marc Dubois's passion for aviation, which inspires the names of several of the estate's wines.

What grape variety is favoured at Domaine Le Loup Bleu?

Syrah is Marc Dubois's favourite grape variety, one of those grown on the clay-limestone terroir of Sainte-Victoire.

Is Domaine Le Loup Bleu organic?

Yes. The estate has been certified organic since 2015, with some practices drawn from biodynamics, a choice in place since the estate's creation in late 2011.

What pairs well with the Croix du Sud rosé?

Sylvie and Marc Dubois particularly enjoy this rosé in summer, as an aperitif or alongside grilled fish, a fresh pairing that highlights the minerality of Cru Sainte-Victoire.

Why buy Domaine Le Loup Bleu wines through Avenue des Vins?

On Avenue des Vins, Domaine Le Loup Bleu's wines are available direct from the producer, shipped from the estate at the foot of Sainte-Victoire, full traceability, fair pricing, and direct access to Provence's first Cru.