Explore wine trucks instead of the traditional wine route

Explore Wine Trucks Instead of the Traditional Wine Route

What exactly is a Wine Truck? You’ve probably heard of Food Trucks, those mobile vehicles originating from the U.S. that come to consumers offering hamburgers, crepes, donuts, or even Chinese noodles. Well, the Wine Truck operates on the same principle as Food Trucks, except that the drivers of these vehicles offer to toast with a selection of fine wines. Here are three Wine Trucks worth checking out. Let’s hit the road!

1) Les Camions Trinqueurs

The "Gérard" vehicle, the mascot of Les Camions Trinqueurs, is based in Toulouse. It serves as a wine merchant, grocery store, tasting space, and mobile wine bar all in one. Its focus? Offering products exclusively from the Languedoc and Roussillon regions. It’s the perfect companion for pop-up aperitifs or office farewell parties!

2) Le Comptoir Éphémère

Planning a professional event with a group of friends? Le Comptoir Éphémère is just what you need! Opened in 2015 by the Lyon-based agency Rouge Granit, this Wine Truck caters to all professional tastings: seminars, meetings, trade shows, open houses, and more. Its motto? "Taste as you like!"

3) La Cave Nomade

This one operates in Reims. Conceived and launched at the end of 2015 by a young entrepreneur from Reims, La Cave Nomade parks three days a week at the city's food markets. The concept? Introducing the "younger" crowd to a wide range of French wines at great quality-to-price ratios, fostering a close relationship between the taster and the seller.

FAQ - Wine Truck

What is a Wine Truck?

A Wine Truck is a mobile wine bar inspired by the American Food Truck concept. Instead of serving food, it travels to meet wine lovers and pours a selection of good bottles at aperitifs, on markets or during events.

What is the difference between a Wine Truck and a Food Truck?

The travelling principle is the same: a mobile vehicle that comes straight to consumers. The difference is what it serves. A Food Truck offers fast food such as burgers, crepes or noodles, while a Wine Truck invites you to toast around a selection of wines.

Can you book a Wine Truck for a professional event?

Yes. Some Wine Trucks are designed for professional tastings. Le Comptoir Éphémère, launched in 2015 by the Lyon agency Rouge Granit, caters to seminars, meetings, trade shows and open houses.

Where can you find a Wine Truck in France?

Wine Trucks roam several cities. Les Camions Trinqueurs are based in Toulouse and focus on wines from the Languedoc and Roussillon, while La Cave Nomade parks three days a week at the food markets of Reims.

Why buy your wine directly from the winemaker?

Buying direct from the winemaker, at estate price, removes the middlemen between vine and glass. You get more confidential cuvées, better traceability and the freshness of a wine shipped straight from the estate.