Bastien Lanusse: a young talent at Château du Pouey

Three years ago, Bastien took on a significant challenge: to follow in his father's footsteps and take over the complete management of Château du Pouey. This 22-hectare vineyard, located in the heart of Southwest France, has been in the family for four generations and spans three appellations: Côtes de Gascogne, Madiran, and Pacherenc du Vic-Bilh.

How does Bastien approach the balance between tradition and modernization?

Preserving the family spirit while renewing it

Upon taking charge of the estate, Bastien set two primary goals: to preserve the family tradition while modernizing the spirit and operations of Château du Pouey. In the vineyards, he applies the expertise his father passed down to him.

I strive to produce aromatic and enjoyable wines that provide pleasure without compromising the uniqueness of the terroir,

says Bastien, who practices reasoned agriculture in his vineyards.

How does he sell his wines and develop wine tourism?

New sales channels and oenotourism

When it comes to selling his bottles, however, Bastien prefers to innovate. While his father exclusively distributed their wines through a commercial group, Bastien opted to explore new channels. He turned to wine merchants, gourmet food stores, and the hospitality sector (cafés, hotels, restaurants), industries undergoing significant transformation.

Additionally, Bastien is committed to developing oenotourism at Château du Pouey. He organizes tasting events such as "apéros-tapas" and "apéros-concerts" in a venue with a view of the vineyard, where he introduces visitors to his wines.

Frequently asked questions about Château du Pouey

Where is Château du Pouey located?

The estate lies in Southwest France, across a 22-hectare vineyard handed down over four generations. It covers three appellations: Côtes de Gascogne, Madiran and Pacherenc du Vic-Bilh.

Which appellations does Bastien Lanusse produce?

Three signatures sit side by side: Madiran, an age-worthy red from the Pyrenean foothills, Pacherenc du Vic-Bilh, the area's characteristic white, and Côtes de Gascogne under IGP status. This range spans firm reds through to softer whites.

How are the estate's vines farmed?

Bastien Lanusse works his vineyard using reasoned agriculture, an approach that keeps interventions to a minimum while respecting the balance of each plot. His aim is to preserve the Gascon terroir's character in every bottle.

What style of wines does this young winemaker favour?

He leans towards aromatic, generous cuvées made for enjoyment rather than technical display. The guiding idea is to modernise the estate's spirit without turning his back on the family heritage passed down by his father.

Can you visit Château du Pouey?

The estate is committed to wine tourism, with a room that looks out over the vineyard. Bastien Lanusse hosts tasting evenings there, apéros-tapas and apéros-concerts, a chance to try his wines facing the vines.